He arrived in Abingdon, VA, with a statue of Saint Rita, Patron Saint of the Impossible and 22 unemployed and hungry actors from New York. He obtained permission to use the town's "Opry House" and to house the actors in the former Martha Washington College, which had closed because of the Depression. And put his crazy idea into practice--"With Vegetables You Cannot Sell, You Can Buy a Good Laugh." He knew people in this area had so much food that it was going to waste, so he would accept food for the price of admission to the theater.
And so, the Barter Theater began 75 years of continuous repertory theater on June 10, 1933, making it the longest, continuously-operating theater in the country. By the way, opening night was a full house with extra chairs being brought in. And the lobby was filled with fresh vegetables, hams, fried chicken, fruit of all varieties, cakes, pies, and a bouquet of flowers. The barter system was working.
"There were times when a person would bring a cow to the theater, milk it on the street, and use the milk to buy a ticket," related Amber Brown on a tour she led for the two of us. "The first year, Mr. Porterfield made a profit of $4.35, . . . and the actors gained a total of 303 pounds," she added with a laugh. (It wasn't until 1939 that cash customers outnumbered those who bartered.)
"We still have one performance a year for which people can bring food for their price of admission," Amber noted with pride. "We then donate the food to a local food bank."
Amber talked about some of the obstacles the early actors had to contend with: 1) in the same building as the theater was the Town Hall, along with the town jail which was located under the stage. So the prisoners' comments would sometimes compete with actors' lines. 2) The fire alarm was located on the theater's roof, so when the alarm went off, the actors froze and resumed when the siren stopped.
I would gladly keep talking, but I would suggest finding time to listen to Amber's accounts of the theater's history. Or read the Barter Theatre's Will Work For Food.
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